IIM Calcutta's Publications


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Total No of Publication : 1488

Redesigning after-sales service: Impact on incumbent product distribution channels

With the growth of multi-channel retailing, many firms that have traditionally relied upon third-party service providers to offer after-sales service (AS) have introduced direct AS channel. While there exist a few studies that examine the effects of adding a direct sales channel on the sales revenue...(Read Full Abstract)

Uncertainty and affluent teenagers’ luxury buying-decision: the role of avoidance-related indecisiveness

  • Authors: Sanyal S.N., Mazumder R., Singh R., Sharma Y.
    Year: 2021 | IIM Calcutta
    Source: Journal of Retailing and Consumer Services
    DOI: 10.1016/j.jretconser.2020.102305

Global teen population constitutes a sizable market in the luxury brands industry. However, little is known about the mechanism through which teens form an attitude towards luxury brands, particularly in the context of emerging economies. Drawing insights from self-concept theory, self-discrepancy t...(Read Full Abstract)

A heuristic approach for cluster TSP

  • Authors: Manna A., Maity S., Roy A.
    Year: 2020 | IIM Calcutta
    Source: Studies in Computational Intelligence
    DOI: 10.1007/978-3-030-34152-7_4

This investigation took an attempt to solve the cluster traveling salesman problem (CTSP) by the heuristic approach. In this problem, nodes are clustered with given a set of vertices (nodes). Given the set of vertices is divided into a prespecified number of clusters. The size of each cluster is als...(Read Full Abstract)

A Mathematical Model to determine the Reliability Percentage of a Statement using the Bounded Confidence of Opinion Dynamics

  • Authors: Basak J., Nath P., Bhaumik P.
    Year: 2020 | IIM Calcutta
    Source: Proceedings - International Conference on Smart Electronics and Communication, ICOSEC 2020
    DOI: 10.1109/ICOSEC49089.2020.9215409

Opinion Dynamics procures a prudent tool for modeling opinion management. Existing studies primarily focused on agent-based opinion measures, which was the key issue in the field of Opinion Dynamics. The primary domain of this study is to determine the reliability of a statement with the help of agg...(Read Full Abstract)

A noble genetic algorithm to solve a solid green traveling purchaser problem with uncertain cost parameters

  • Authors: Roy A., Gao R., Jia L., Maity S., Kar S.
    Year: 2020 | IIM Calcutta
    Source: American Journal of Mathematical and Management Sciences
    DOI: 10.1080/01966324.2020.1805060

The traveling purchaser problem (TPP) is a notable generalization of the traveling salesman problem (TSP) which involves selecting a subset of markets at a minimum traveling cost such that the demand for each product is satisfied. A solid green traveling purchaser problem (SGTPP) is a TPP in which, ...(Read Full Abstract)

A qualitative study to understand the factors affecting the adoption of glass fiber-reinforced gypsum (GFRG) as a sustainable building technology: insights from Indian construction industry

  • Authors: Garg R., Chhikara R., Singh R., Agrawal G., Talwar V., Mehra V.
    Year: 2020 | IIM Calcutta
    Source: Construction Innovation
    DOI: 10.1108/CI-12-2019-0153

This paper aims to assess the factors favoring the adoption of the challenges faced and support mechanism, which will lead to the proliferation of glass fiber-reinforced gypsum (GFRG) technology in India. Design/methodology/approach: Semi-structured interviews with 35 experts, including construction...(Read Full Abstract)

A road less traveled in nostalgia marketing: impact of spiritual well-being on effects of nostalgic advertisements

  • Authors: Singh R., Sharma Y., Kumar J.
    Year: 2020 | IIM Calcutta
    Source: Journal of Marketing Theory and Practice
    DOI: 10.1080/10696679.2020.1836975

Spiritual well-being plays an integral role in the reconstruction of past events. In this direction, the current study investigates how differences in individuals’ spiritual well-being elicit different cognitive and emotional responses to nostalgic ads. And how such differences in spiritual well-bei...(Read Full Abstract)

Advertisement revenue management: Determining the optimal mix of skippable and non-skippable ads for online video sharing platforms

  • Authors: Chakraborty S., Basu S., Ray S., Sharma M.
    Year: 2020 | IIM Calcutta
    Source: European Journal of Operational Research
    DOI: 10.1016/j.ejor.2020.10.012

Skippable video advertisements (ads), which allow uninterested users to skip the ad after a few seconds, have witnessed rapid growth in the past few years. While their advantages for viewers and advertisers are obvious, they pose an ad revenue optimization problem for their publishers, i.e., the Vid...(Read Full Abstract)

An experimental investigation of newsvendor decisions under ambiguity

  • Authors: Shinde A., Mehta P., Amit R.K.
    Year: 2020 | IIM Calcutta
    Source: International Journal of Production Research
    DOI: 10.1080/00207543.2020.1797206

The literature on decision biases in the newsvendor model assumes classical version of the problem where the distribution of random demand is known. This context is decision-making under risk. In many real-life settings, firms are not able to elicit complete and exact information about the demand di...(Read Full Abstract)

Application of Image Data Analytics for Immediate Disaster Response

  • Authors: Chaudhuri N., Bose I.
    Year: 2020 | IIM Calcutta
    Source: ACM International Conference Proceeding Series
    DOI: 10.1145/3369740.3372729

This study identifies a novel source of data, i.e. images from smart urban infrastructures, that would be helpful in effective disaster management decision-making. For this purpose, we collected images from disaster-hit environments of Central Mexico (2017 earthquake). Also, this study utilizes deep...(Read Full Abstract)

Attitudinal barriers in education: Experiences of women with disabilities in Odisha

  • Authors: Satapathy S.
    Year: 2020 | IIM Calcutta
    Source: Economic and Political Weekly

Women with disabilities are subjected to double discrimination in Indian society. Despite growing concern for the disabled community in society at large, their education remains only aspirational. The attitudes that women with disabilities encounter in their educational endeavours are explored. A th...(Read Full Abstract)

Being (more) Human in a Digitized World

  • Authors: Seetharaman P., Mathew S.K., Sein M.K., Tallamraju R.B.
    Year: 2020 | IIM Calcutta
    Source: Information Systems Frontiers
    DOI: 10.1007/s10796-020-10020-9

Women with disabilities are subjected to double discrimination in Indian society. Despite growing concern for the disabled community in society at large, their education remains only aspirational. The attitudes that women with disabilities encounter in their educational endeavours are explored. A th...(Read Full Abstract)

Business models shifts: Impact of Covid-19

No amount of crystal ball gazing may help us fathom the full impact of the Covid-19 (C-19) crisis on business organizations in a distinct manner. Given the lack of precedence, any such analyses seem to demand routine revisions as we progress further up the “number of infected” curve. Most countries ...(Read Full Abstract)

Buy online and pick up in-store’: Implications for the store inventory

  • Authors: Saha K., Bhattacharya S.
    Year: 2020 | IIM Calcutta
    Source: European Journal of Operational Research
    DOI: 10.1016/j.ejor.2020.10.006

‘Buy online and pick up in-store’ (BOPS), wherein a customer buys the product online and picks it up from the physical store at her convenience, is fast gaining popularity. However, BOPS service complicates the store's inventory policy as BOPS orders, while waiting to be picked up, block inventory a...(Read Full Abstract)

Can touch interaction predict product-related emotion? a study on mobile augmented reality

  • Authors: Tarafdar P., Leung A.C.M., Yue W.T., Bose I.
    Year: 2020 | IIM Calcutta
    Source: 26th Americas Conference on Information Systems, AMCIS 2020

The advancement in immersive technologies provides online retailers the opportunity to integrate augmented reality (AR) experience for their customers. Using AR, the online product presentation is transformed from the pictorial representation to virtual interaction with the products. The virtual pro...(Read Full Abstract)

China-bashing and Post-COVID-19 narrative: a reality check

  • Authors: Abraham B.P., Nag B., Ray P.
    Year: 2020 | IIM Calcutta
    Source: Economic and Political Weekly

The disruption of supply chains caused by COVID-19 has led to predictions that international firms will relocate production away from China, benefiting other emerging economies, including India. However, China's integration with the global economy in terms of international finance, investment, const...(Read Full Abstract)

Construction of optimal fractional Order-of-Addition designs via block designs

  • Authors: Chen J., Mukerjee R., Lin D.K.J.
    Year: 2020 | IIM Calcutta
    Source: Statistics and Probability Letters
    DOI: 10.1016/j.spl.2020.108728

Order of addition (OofA) experiments have found wide applications. Each order (run) of an OofA experiment is a permutation of m(≥2) components. It is typically infeasible to compare all the m! possible runs, especially when m is large. This calls for experimentation with a subset or fraction of th...(Read Full Abstract)

Consuming beyond means: debt trap of conspicuous consumption in an emerging economy

  • Authors: Jaikumar S., Sharma Y.
    Year: 2020 | IIM Calcutta
    Source: Journal of Marketing Theory and Practice
    DOI: 10.1080/10696679.2020.1816476

With high prevalence of conspicuous consumption in low-income emerging economies like India, we argue that households in these economies resort to debts to finance their conspicuous consumption. Using nationally representative household panel data from Indian Human Development Surveys, we provide ev...(Read Full Abstract)

Cultivating online virtual community of purpose to mitigate knowledge asymmetry and market separation of rural artisans in India

  • Authors: Bhattacharyya S., Basak J., Bhaumik P., Bandyopadhyay S.
    Year: 2020 | IIM Calcutta
    Source: Communications in Computer and Information Science
    DOI: 10.1007/978-3-030-52014-4_14

One of the key deficiencies in many marginalized rural communities is lack of linkage to local and larger metropolitan area opportunity structure, financial, technical, social and political resources. The primary reason behind this is the knowledge asymmetry between rural communities and the urban m...(Read Full Abstract)

Data envelopment analysis in hierarchical category structure with fuzzy boundaries

  • Authors: Pandey U., Singh S.
    Year: 2020 | IIM Calcutta
    Source: Annals of Operations Research
    DOI: 10.1007/s10479-020-03854-8

Data envelopment analysis (DEA) is used for the performance evaluation of a set of decision making units (DMUs). Such performance scores are necessary for taking managerial decisions like allocation of resources, improvement plans for the poor performers, and maintaining high efficiency of the leade...(Read Full Abstract)